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Split Test Pages - Keap

Run an A/B split test by randomly sending contacts to one of two pages and tagging them A or B. PlusThis tracks conversions via a unique tag. The test ends after a set number of conversions or on a specified date.

INTEGRATIONS NEEDED FOR SPLIT TEST PAGES

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Split Test Pages Configuration Options

In this section, you will find the options for building your Split Test Pages tool. Follow along in your PlusThis app, or by viewing the numbered step in the screenshots.

Step 1: Sequence Goal/Start Tag:

In this step, select the tag that you would like to be applied when a contact is sent to the URL you specify in this step.

Step 2: URL

Enter one of the URLs you would like to split test.

Step 3: Sequence Goal/Start Tag:

In this step, select the tag that you would like to be applied when a contact is sent to the URL you specify in this step.

Step 4: Enter another of the URLs you would like to split test.

Step 5: New Option (button)

If you would like to have more than two pages in the split test, click the "New Option" button and repeat step 1 &2 for each added option.

Step 6: Which tag indicates conversion/success? (should be unique to this test, not used elsewhere)

In the drop-down, select the tag that you would like to indicate conversion. It should not be used anywhere else in your CRM application, otherwise it will throw off the split test.

Step 7: When would you like to choose the winner?

You can choose to select a winner after either:
- A number of specific conversions (enter the number)
- On a specific date and time (pick the date and time)

Step 8: Pass the person's info to the pages

By default, this checkbox will not be checked. If you would like the contact's info to the pages, then check this box.

Step 9: Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers.

Implementation Types

Thank You Page URL

Use the Split Test Page URL as a webform thank you page URL.

Step 1: Copy the Tool URL From the ‘Usage & Instructions’ page.

Step 2: Open your Infusionsoft Webform in the Infusionsoft Campaign builder.

Step 3: Click on the ‘Thank-you Page’ tab in the settings. Change the ‘Thank-you Page to Display’ from ‘Thank-you Page’ to ‘Web address’, and input the Smart Link URL in the field.

Step 4: Check the ‘Pass contact’s information to the thank-you page’ box below the URL.

SMS

Use the Split Test Page URL as a link in your SMS.

Step 1: Copy the Tool URL from the ‘Usage & Instructions’ page.

Step 2: Open the SMS tool you’d like to place the Smart Link in.

Step 3: Paste the link in the body of the SMS Message.

Step 4: IMPORTANT: Do not shorten the link if you are placing this in an SMS message - this will cause the link to not work.

Image

Use the Split Test Page URL as a linked image in your email.

Step 1: Copy the Tool URL from the ‘Usage & Instructions’ page.

Step 2: Open the email you would like to place the Smart Link in.

Step 3: Click on the image/button you’d like to link to.

Step 4: Click the Image Link in the drop down on the left hand side, and choose ‘URL’.

Step 5: Paste in the Smart Link URL in the field.

Hyperlink

Use the Split Test Page URL as a link in your email.

Step 1: Copy the Tool URL from the ‘Usage & Instructions’ page.

Step 2: Open the email you would like to place the Smart Link in.

Step 3: Highlight the text you’d like to hyperlink the Smart Link to, and click the Link icon in the tool bar above.

Help Video

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