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Calculate Time Between Events - ActiveCampaign

This tool calculates the time it takes for contacts to move between automation steps, helping identify delays and optimize workflows.

Useful for calculating how long it takes your contacts to move from one point in the Automation to the next, this tool will calculate the amount of time between two events. This is helpful for seeing which section of your Automation needs streamlining, allowing you to see where things are taking longer than they should. For example, you can calculate the number of days between the opt-in and the consult request, and the time between the consult request and purchase.

INTEGRATIONS NEEDED FOR CALCULATE TIME BETWEEN EVENTS

ActiveCampaign

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Calculate Time Between Events Configuration Options

Tool Configuration

In this section, you will select the events that you would like to calculate the time between.

Step 1: Event 1

In the drop-down, select the first event you would like to use in your calculations. You can choose from a date found in a field, the date a tag was applied on a contact, or from a variety of other options available in ActiveCampaign.

Step 2: Event 2

In the drop-down, select the second event you would like to use in your calculations. Again, you can choose from a date found in a field, the date a tag was applied on a contact, or from a variety of other options available in ActiveCampaign.

Step 3: Select a timezone to use for both dates

In the dropdown, select which timezone you would like the treat the dates from Event 1 and Event 2 in. If you want to keep the timezone as the default for the field then just leave this option as the default.

Step 4: Where should we store the result?

Select a field where you would like the result (the number of days between Event 1 and Event 2) stored.

If you do not have a field created already, you can create a field by clicking on the plus (+) symbol on the right-hand side of the field selector.

Storing, Additional Options and Name

In this section, you'll configure any additional options for your Calculate Time Between Events tool.

Step 5: Which unit of time should we store the result as?

By default, this will be pre-selected as "days", however, you can choose a variety of units of time to store the result as, such as:
- Years
- Weeks
- Days
- Hours
- Minutes

Step 6: Allow a negative number result?

Toggle this switch over (by default it is not toggled) to allow a negative-number result if desired.

Step 7: How would you like to round your result?

Here you can select which method of rounding you would like this tool to perform. In the dropdown, select from the following:
- Do Not Round
- Always Round Up
- Always Round Down
- Round Up At Half (.5)

Name and Save

Finish up the configuration of your tool and save it in this section.

Step 8: Tool Name

Enter a name for your tool in this field. The name is solely for use inside of PlusThis, and will not be visible to customers.

Implementation Types

Webhook

Run your tool virtually anywhere in your automation using a Webhook element.

Step 1: Copy the Webhook URL from PlusThis.

Step 2: Open the automation that you’d like to add the webhook to. The webhook can be placed virtually anywhere in your automation.

Step 3: Click the Plus where you would like to add the webhook. Choose ‘Conditions and Workflow’ from the left hand menu. From there, choose Webhook from the list.

Step 4: Paste the PlusThis Webhook in the pop up and click save.

Help Video for this tool

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